Design & Layout The design of your shopping cart is a critical part of the store building process. Shopping Cart Design Shopping cart design is completed in various steps.  During the design phase you may need a logo made, a color scheme created, graphics touched up, or pictures altered.  It is important to not that all of this is required for having an online store.  Each company and each situation is different, but it is generally best to do competitor research to determine the level of investment that will be required to compete.  If your typical competitor has a very clean looking site, with elegant graphics and great pictures, you very well may want to do the same. Adobe Graphic Design Tools Macromedia Design Tools Web Page Editing Tools Site Layout The layout of your site is the process of determining the navigation and flow of your store.  This is also a very important part of building your store.  Once you signup for your account an associate will talk with your about the requirements for your online store, and together we will decide on the best navigational layout. Navigational Struction (How pages link to one another) Color Scheme Navigation Bars (Top, Bottom, Left, Right) Universal Site template, or Themed Pages