Customers & Orders It is obvious, but the customers and their orders are by far the most important aspect of any online web store.  When you first get into ecommerce store building, you may not realize it, but managing both customers and orders can be a time consuming task that may require the hiring of dedicated employees for this task. Learn about Customer Types Each time that a new customer places an order, that customer will be given a new customer account.  The customer account will store information about the customer that you can view in site administration.  Returning customers will be able to login back in to place orders in the future.  The shopping cart will remember customer information and autopopulate the information that returning customers have used for past orders.  You can choose to have retail, wholesale or both types for your online store. Retail & Wholesale Customers Our software has been uniquely designed to offer shopping, checkout, and customer administration for both retail and wholesale customers.  Each class of customer is able to view separate pricing unique to their customer group.  Customer groups can also receive promotions, coupons, quantity discounts and more.  Wholesale customers can be classed to receive special pricing, and you can offer mutiple wholesale pricing groups. Shopping Cart Orders Each customer order will have information that is permanently stored in the order record and the customer record.  You will be able to loop customer information using your site administration.  This feature will be quite handy for customers which want to change an order, cancel and order, or want to make a return. Track orders by customer Quickly display orders by order status Print out reports for Sales by Month Tracking Customer Orders Each order is associated with the customer who placed the order.  The database is inteligent enough to know about returning customers and how to handle their orders.  Returning customers will also be able to lookup shipment information and tracking number information.