Search Engine Rank
Search Engine Rank is on the forefront on any successful internet campaign. After all if a web site looks great does anyone care? Or more importantly can anyone ever find it? If you want to make your site rank well, remember CONTENT IS KING. It seems that we can not stress this point enough to our customers. It seems that more and more site owners want to put uncompressed 4 mega pixel photographs onto their brand new web sites.
We understand that most store owners, and product manufacturers are proud of their work, and they want to always display it in the best possible light. But remember, the best sites must have both good content, a powerful message, and most importantly a eye catching design. This is what the customers are looking for. The question then becomes can we have both? Or more importantly, which one is more important to you? Are you the type of person who wants to spend thousands of dollars each month on advertising, pay-per-click strategies, and direct mail? Well I am not that type of person.
I have decided for my web sites that free advertising is best, and top listings are more important to me that a cool looking home page. I optimize all of my sites for optimum traffic and make them spider food. When a spider from Google shows up at my site, I want it to like what it finds, and more importantly to return often and most importantly i want a high search engine rank.
So always remember the following 5 pointers.
1.) Content is King
2.) Content is King
3.) Content is King
4.) Content is King
5.) Content is King
Now, I will agree that this is not always the top priority, but never loose site of the reality that you need traffic to make your site successful.
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